What is the function of video color bars in video production?

The function of video color bars in video production is primarily to ensure that video colors are accurate across different monitors. Color bars serve as a reference tool for video technicians and editors to calibrate the color and brightness settings on various screens. When a video is produced, it is crucial that the colors displayed are consistent and true to the intended look, regardless of the type of monitor or television used for viewing.

By using color bars, technicians can check the fidelity of the color output and make necessary adjustments to maintain consistency throughout the production process. This is essential for a professional finish and helps to maintain the visual integrity of the content being produced. This practice ensures that viewers experience the video as the creators intended, regardless of their viewing device.